Mary Poppendieck gave her usual well-researched and convincing tour-de-force presentation at LSSC10 on several approaches to organizational change with a talk titled “What’s wrong with targets?”
The purpose of the whole talk is to trash Management by Objectives. See my related blog noting the damaging effects: SMART goals may not be that smart. As an alternative, Mary shares 4 effective models for organizational change.
I have heard a lot recently about the book Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath. It uses the metaphor of the Rider and the Elephant. I like it a lot since it lines up well with my NLP tools and understanding of the unconscious mind. Anyway the change model is very clear:
- Direct the rider – provide clear direction and objectives.
- Motivate the Elephant – appeal to emotions to provide energy for change.
- Shape the path – create a supportive environment that will keep things on track.
Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results by Mike Rother is a second approach for driving change. Check out the above description in the mind map. It reminds me of the A3 technique that I have been using for the last year with great success. I’ll blog on my experiments later.
Strategy and Deming’s systems analysis + PDCA + People were the two final models to round out organizational change approaches that involve people rather than measure them. Caveat: SMART is OK for projects; not people.